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Meet the WEST Team

We are ready to dig in and help your program as former coaches and athletes, consultants who really get it. We pride ourselves in our ability to analyze and help grow and improve culture: at the team, staff or full athletic department level.

Our specialties are teaching the Enneagram, leadership training, communication improvement and problem solving as needed. We will listen and design workshops that help achieve desired goals.  We are about training to build winning programs. We believe caring for people well and growing trust are essential components for every team.

We would love to come alongside and walk every season with you.

Debbie Haliday

Executive Director | 818-472-5122


In addition to her role as executive director of the WEST Project, Debbie is an Enneagram teacher, for individuals and in group and team settings, a consultant for teams, and a licensed spiritual director.  She enjoys helping coaches and teams know each other and connect more deeply, growing the culture that releases them to perform at their highest potential, and problem solving when those things are not happening.  Debbie has a heart for community service and outreach opportunities.  She especially enjoys leading individuals and groups to serve underprivileged children. Sport is a universal language, and can be used to communicate love and encouragement anywhere in the world. 


Haliday worked as Program Director for UCLA women’s basketball from 2013-2019.  Her duties included running the WBB office, mentoring student athletes, overseeing social media, camps and clinics, community service and assisting with team building.  Prior to serving at UCLA, she coached girls’ high school basketball for 25 years and was a K-12 athletic director.  From 1996-2007 she served as the Regional Camp Director for Southern California FCA.  Haliday was also the Head Women’s Basketball Coach at Biola University from 1990-1995.


As a student athlete at UCLA, Debbie competed on both the women’s basketball and softball teams, earning National Championships in both sports in 1978.  She was an All-Regional second baseman and All-Conference guard.  

Dr. Gin enjoys researching and pushing the boundaries of what is understood about sport. Her unconventional interactive teaching style is creative and challenging, which is one of the reasons faculty and students selected Gin as the recipient of both the Junior and Senior Distinguished Faculty awards during her tenure at Gordon College.


As a coach, Gin led the Gordon College volleyball team to multiple NCAA appearances and earned several New England Women’s Volleyball Coach of the Year honors. Along with accruing the most wins in Gordon volleyball and softball history, her 2002 volleyball squad holds the College’s longest winning streak of 29 matches.

Dr. Gin currently leads the nonprofit Wired4Sport and actively serves on several educational and nonprofit boards.

Val has written numerous articles, book chapters and two books, Focus on Sport in Ministry and When Girls Became Lions. She served as co-chair of the Sport and Christianity Group and co-wrote the Declaration of Sport and the Christian Life. Gin is also the co-founder and former co-editor of the Journal of the Christian Society of Kinesiology and Leisure Studies and was a Research Fellow at Northeastern University’s Sport and Society.

Dr. Valerie Gin

  Executive Coach | Executive Board   


Cheryl Baird

Mental Health Expert | Executive Board 


Baird brings a wealth of experience to the WEST Project as a mental health professional with experience in conflict resolution, suicide awareness and prevention, family dynamics, marriage counseling and parenting.  She has an MA in Clinical Psychology and is a licensed professional counselor currently on staff with Cedar Tree Counseling Center.


Baird also serves on the board of Jack’s Army, a medical non-profit seeking a cure for a rare form of epilepsy.  She was a therapist in private practice prior to accepting her position at Wellspring Church where she served as Pastor of Spiritual Formation through 2021.


Baird’s daughter Chrissy Baird is a UCLA graduate and women’s basketball alum and younger daughter Nicole Baird graduated from Belmont University after a successful career in basketball as well. 


Cheryl is a graduate of Wheaton College where she competed on the women’s volleyball team.  She earned All-CCIW honors as a junior and senior, and All-Midwest Region and All-American honors as a senior in 1987. As a senior, she led Wheaton to the NCAA Division III National Championships for the first time in its history. 

Jenny Johnson Jordan is a former UCLA Bruin volleyball standout, professional AVP Beach Volleyball player and Olympian.  She is currently the head coach of UCLA's Beach Volleyball team. Johnson Jordan was inducted into the UCLA Hall of Fame in 2018. She has won a national title as a player (1991) and as a coach as she helped guide the Bruins to their first-ever NCAA Beach Volleyball Championship in 2018.  Johnson Jordan then helped the Bruins win back-to-back NCAA titles and was named the AVCA National Assistant Beach Coach of the Year in 2019.

Following her playing days at UCLA, Johnson Jordan moved into the professional ranks of beach volleyball. In 2000 she and her partner Annett Davis finished fifth in the Sydney Olympic Games. She also served as an alternate for the 2004 Athens Games, and during that year with Davis, became just the second team in the world to compete in 100 events together. A winner of 10 professional beach titles worldwide, Johnson Jordan ranked in the Top 10 in points every year she competed on the BVA and AVP Tours and was honored in 2002 with the AVP Special Achievement Award.

Johnson Jordan is married to former UCLA All-American wide receiver Kevin Jordan. The couple have two children, Jaylen and Kory. 

Jenny Johnson Jordan

 Executive Board  


Carol Owens

Executive Board 


Owens enters her 24th year on the Notre Dame women’s basketball coaching staff, and her 15th as associate head coach for the Fighting Irish. Coach Carol has won two national titles, with the first coming in 2001, followed by the second in 2018. In addition, Notre Dame has appeared in seven NCAA title games and have reached the Final Four nine times (1997, 2001, 2011, 2012, 2013, 2014, 2015, 2018, 2019) – which ranks fifth most of any school.

Owens was named the 2019 WBCA Division I Assistant Coach of the Year along with being inducted into the inaugural STEP UP Assistant Coach Hall of Fame. In 2014, she was chosen as the inaugural recipient of the A Step Up Assistant Coach of the Year Award. 

Owens players have earned a combined 34 All-America honors during their college careers. Six of her post protegees went on be drafted into the WNBA – while three went on to claim WNBA titles.

Owens spent five seasons (2005-10) as head coach at her alma mater, Northern Illinois University.  Owens also appeared on the international coaching scene through her work with USA Basketball. In 2008 and 2009, she served as head coach of the United States U18 and U19 teams, guiding those squads to gold medals, and the 2009 FIBA U19 World Championships in Thailand. In 2008, Owens was named USA Basketball’s Developmental Coach of the Year, and prior to that, she spent two summers (2006-07) as an assistant coach for Team USA, collecting two more gold medals.

In 2008, she was selected to serve on the Board of Directors for both the Black Coaches & Administrators (BCA) and the Women’s Basketball Coaches Association (WBCA), serving on the latter body’s Executive Committee as the WBCA secretary before stepping down in 2011. Subsequently, in September 2012, Owens was chosen as BCA president for the 2012-13 academic year.

Owens originally came to Notre Dame in 1995 following two seasons as an assistant at Michigan, where she began her coaching career after enjoying a three-year professional playing stint in Japan, Spain and Italy.

As a standout player at Northern Illinois from 1985-90 Owens was a two-time Kodak Coaches’ All-District IV Team selection.  In 1995, Owens was inducted into the Northern Illinois University Athletic Hall of Fame and followed up that honor with her induction into the Illinois Basketball Coaches Association (IBCA) Hall of Fame in 2001, and the Illinois High School Hall of Fame in 2014.

Dr. René Rochester is a former full scholarship student athlete at the University of Texas, Austin.  She competed in both track and basketball in the late 1970’s and early 80’s. Her experience at Texas as she initially struggled academically, excelled athletically, and found a spiritual foundation in Christ moved her to become a teacher and coach.  She has been impacting students since 1984.  Her love for teaching in the classroom and the church setting has allowed her numerous opportunities to encourage youth and those who serve them. After eight years of teaching René returned to graduate school and earned her Master of Education degree in 1993 and in 1999, she became the first African American to earn a Doctor of Education degree with a concentration in Health Education Science from the University of Texas, Austin.  

Dr. Rochester has served on the Board of Trustees for Fellowship of Christian Athletes and is currently a Board member for Athletes in Action and Kids Across America. She continues to teach science and is the Director of Student Academic Support for Brentwood Academy, where she is affectionately known as Doc Roc. 

Dr. René is also the founder and CEO of PHAT STAR (Preventative Holistic Adolescent Training: Serving Teens At Risk) Learning. Her passion for reaching and teaching at risk youth is a lived daily work.  Rochester has written several books, including her latest, “The Culturally-Wired Brain,” and is the founder of the Kaleo program at Kids Across America.

Dr. Rochester lives in Franklin, Tennessee.

Dr. René Rochester

 Executive Board  


Dana Drew Shaw

Executive Board | Impact Director


Shaw is currently the Director of Government Relations at Grand Canyon University, working in the Office of the President.  Formerly at Belmont University, she worked with coaches, administrators, and athletes advising on policy, investigations, and training initiatives focusing on Title IX and employment agreements. Prior to joining the Belmont faculty as an Assistant Professor of Sport Administration, she taught International Sports Law and Sports Ethics at the University of Urbino (Italy) School of Law and Valparaiso University, respectively, and in the MSA program at Northwestern University. As a graduate of the University of Toledo College of Law, she was a published member of the Law Review. 

Dana is a versatile professional who effectively advises businesses, institutions, and organizations as well as administrators, coaches, and other industry professionals in areas of professional development, crisis management, policy and procedure, training initiatives, and strategic planning. Instructs and educates both undergraduate and graduate students in sport business courses with an emphasis on legal concepts.


Drew Shaw was a highly honored basketball athlete at the prep and collegiate levels. A 1990 Indiana All-Star, Drew was a two-time Mid-American Conference Player of the Year and also played professionally in Italy. Drew Shaw has been inducted into the MAC Hall of Fame as well as the Indiana Basketball Hall of Fame. 

Asha Franklin

Asha Pic.jpg

Asha is an athletics professional with over a decade of coaching and administrative experience. She has coached and played every division of NCAA basketball and is currently serving as a trainer for the Positive Coaching Alliance.


She has a B.A. in Economics from Occidental College and a M.A. in Youth Development Leadership from Clemson University which speaks to the dichotomy of her analytically creative personality. Passionate about helping others find and use their voice, Asha has a keen ability to put herself in others' shoes and believes she can find a point of commonality with anyone.

Asha is our producer/director/lead in every way for Every Season Together--our WEST Project podcast. 

Hailing from Kirkwood, MO, Lauryn Miller is a former full scholarship UCLA Women’s Basketball player. While there she earned her B.A. in Sociology in three years. She also obtained her Master’s in Education with an emphasis in Transformative Coaching and Leadership in her fourth year at the university.

Known for her leadership and ability to connect with people from all walks, Lauryn is passionate about creating spaces in which individuals of varying backgrounds feel both safe and visible. She created the diversity initiative More Than A Dream while at UCLA and continues to work for social justice and racial reconciliation, using athletics as the driving platform.

Miller currently serves as Assistant Athletic Director of Diversity, Equity, & Inclusion at San Jose State University.

Lauryn Miller


Kelli Hayes


Kelli is a UCLA graduate with a B.A. in Gender Studies where she received a full-ride scholarship to compete on the women's basketball team.  She recently completed her Masters of Education at the University of Southern California.

She is a dynamic leader and humanitarian who unites people through the power of connection. An individual who is drawn to the idea of diverse perspectives and finds commonality amongst things seen as different. Kelli is relentlessly persistent and believes that time and trust are important to the work that needs to be done.

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